new "designer estrogen," Evista

Lilly is now promoting their new "designer estrogen," Evista.

It'll be used as an alternative to estrogen...to prevent osteoporosis in postmenopausal women.

Evista (raloxifene) is a selective estrogen receptor modulator...in the same class as tamoxifen. It mimics the effects of estrogen in some tissues...but not in others.

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